Friday, 15 June 2007

Baileys is booring!!!

When facing the latest Cyberchase challenge, The Fuzz, Der Forkmeister was torn as to what brand he should choose. Baileys seemed a good choice as it is world famous and as a spirit could potentially generate many interesting/embarrassing stories on the internet. Nothing further from reality. Baileys is booooring!!! Here's why:

1) Baileys doesn't have its own website. Anyone interested in 'premium' booze needs to make their way to http://www.diageo.com/en-row/ourbrands/ourglobalbrands/baileys/ and by the time it gets there chances are that they will already have lost interest (ok, I did say MAYBE).

2) BBC news feeds used in Der Forkmeister's account only attracted murder and rape stories, which wouldn't qualify as interesting/embarrasing, and don't refer to 'premium' or 'spirits'.

3) Using Alexa Traffic doesn't offer a fair image of Baileys' traffic agains competitors. A neck to neck race of Baileys against Cointreau seems to be as unbalanced as Hamilton facing Ralph Schumacher. Why? Again, Baileys doesn't have its own website, so Alexa takes www.diageo.com as the anaysed website, which obviously has a much larger traffic than www.cointreau.com

In conclusion, Netvibes can be a powerful tool to have a daily quick browse at our topics of interest, but when used to research information in depth, it loses much of its power and attractiveness. Then again, if I was working for diageo Netvibes would have helped me learn my lesson: Baileys needs a website of its own.